Betfair's Online Poker Site Goes Live Powered By
CryptoLogic-Developed Software
Source:
CryptoLogic Inc
Crypto Logic a leading software developer to the
global Internet gaming market, announced today
that Betfair, the world's largest online betting
exchange, has launched its new Internet poker
site (www.betfairpoker.com),
using software licensed from Crypto Logic
subsidiary, Wager Logic Limited. Betfair becomes
the eighth leading gaming brand to use
CryptoLogic for its expansion into online poker,
one of the fastest growing gaming markets on the
Internet.
"It's exciting for CryptoLogic to work with the
top global brands in gaming to capitalize on the
spectacular growth of Internet poker," said
Lewis Rose, CryptoLogic's President and CEO. "Betfair's
entry into player-to-player online poker
promises excellent synergies with its core
person-to-person betting exchange business, and
positions us well for increased market share,
particularly in the UK and Europe."
Online poker continues to enjoy exceptional
popularity around the world, having experienced
ten-fold growth in the past year to account for
more than 15% of the $5.7 billion global online
gaming market. Poker has quickly become a
favorite with Internet users, attracting an
increasing number of both casual players and
seasoned professionals. CryptoLogic is
capitalizing on this growth with one of the most
comprehensive and proven poker products on the
market.
"Betfair is the clear leader in the global
sports betting exchange market, and we're taking
our brand to new places with CryptoLogic's
innovative online poker software," said Steve
Ives, a Director of Betfair Poker. "Betfair aims
to create the best integrated poker platform on
the Internet, and by partnering with CryptoLogic,
we are confident of rapidly establishing
ourselves as a leader in this high growth
market."
"Betfair marks the latest in a series of premier
gaming organizations that are using our poker
solution to gain quick entry into this large
game arena, and offer their players the
excitement of live online poker action," added
Antony Demetriades, General Manager of
WagerLogic.
CryptoLogic's newest interactive poker version
features No Limit/Pot Limit games and
multi-table tournaments - a huge marketing draw
for Internet poker players. Expanded tournament
options offer licensees the opportunity to hold
freeroll tournaments, where players get a free
chance to win big prizes. Other features include
increased game speed, easier-to-use screens, new
and improved chat, and an enhanced game log that
gives players an interactive view of their
previous hands. The result is a safe, secure and
entertaining gaming experience that is
attracting new players from all over the world.
